The first week of December, I had the distinct pleasure of attending the Total Market Approach and Sanitation workshop in Capetown, South Africa hosted by Population Services International (PSI). After a series of flight delays and arriving in the city late at night, I finally arrived to the Africa 15 Orange Hotel and was in awe. Constant power? Huge beautiful bedroom? Room service? A bath tub? Talk about GLAMOROUS.
I was so excited for my first experience in Capetown where I was surrounded by beautiful scenery and talking about what I always do (poop…duh) in a way that I never had before. According to PSI:
“The total market approach (TMA) is a way to improve market performance to equitably and sustainably increase the use of health products and services, with the vision of achieving universal health coverage.”
So basically, this is a methodology that can be used to determine market failures and how to best work to improve the sanitation problem on a local level. And it is brilliant!
I loved learning from WASH professionals from around the world in the ways that they approach behavior change communications and social marketing strategies as it relates to WASH interventions in their countries and communities. I even had the chance to contribute to the learnings of the week as a speaker and winner of the first ever POOPx! My 5 minute talk covered the importance of human centered design as it relates to product development specifically in the WASH sector. I used many of personal experiences with Wish for WASH as case studies for the talk as well! I had a blast!
And following an intense week of TMA and sanitation talk, I had a couple of extra days that I spent exploring the incredible, global city of Capetown by visiting its beaches, drinking its wines, and experiencing some of its tourist attractions such as Robben Island and Table Mountain, which is now considered one of the 7 new natural wonders of the world! I loved my time in Capetown and cannot wait for the next opportunity to go back!